The New AdWords Experience
Step #1: Know Your Digital Goals
Step #2: Get Specific
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Step #3: Always Remember Your Goals!
There are no secrets to success. It is the result of preparation,
hard work, and learning from failure.
– Paul Tournier